Our Journey

A story of travel, reflection, inspiration, love and dreaming of a better future...


My dream of sustainable and ethical jewellery first surfaced when I travelled through South America about 10 years ago. I always loved nature. I feel most at home walking on the beach or through a dense and leafy forest and being in the Amazon rainforest for a month, totally changed my life.



Everything and everyone I met there, taught me a life lesson. On how to coexist with nature, how to share with others, how to feed and heal yourself from the plants that grow around you, and how to make beautiful jewellery from what is readily available to us in nature. I felt like nature and I were one.



Deeply inspired knowing that anything we create could - and should - be totally natural, back home I started making home decor and small pieces of jewellery from items I would find out in the country or at the beach. Over the last 10 years, I have designed and created many things, ranging from small pieces of jewellery to large tapestries, always focussing on connecting the organic with the inorganic (like a recycled metal or waste material). 



It was not until 2019, that I felt brave enough to take my dream to the next level. My son James was born during the height of full moon, and soon after Lunar James was born too. Strengthened by the love for my baby boy I felt propelled to further pursue my passion.


A better future

Lunar James is a sustainable jewellery and art brand - inspired by nature  and on a journey to preserve nature’s beauty. I design and create all our products with this vision in mind which is expressed in organic shapes, textures and natural colours. 


In an aim to reconnect with ancient and more artisan ways of living, the materials used in our designs are predominantly natural and organic. Any other materials used are recycled or up cycled (like our metals and fabrics). We apply a strong zero-plastic policy, meaning there is no plastic - or any similar compound - to be found in any of our products. 


This passion for our planet also applies to our gift wrapping and packaging, which is all either recyclable or bio-degradable. We continue to seek out new sustainability practices to keep on reducing our eco-footprint, and aim for 100% biodegradable packaging by 2022.


Life is a continuous journey of experiences, learning and improving. I take this to heart at Lunar James, and always aim to improve my skills, creations and sustainable practices. Our planet and all her beautiful living beings require this from us so that we can all keep on living this journey. In balance we coexist. 


Much love,

Ari - x